2025 Conference Schedule

Tuesday, June 10

12:00 pm – 1:30 pm     Directors of Admissions Registration

1:30 pm – 5:00 pm      Director Sector Breakouts

• University Centers (Honeoye)
• University Colleges (Hemlock)
• Technology Colleges (Canandaigua)
• Community Colleges (Cayuga)

5:30 pm – 6:30 pm        Enrollment Management Leader Reception (Conference West)

6:30 pm – 8:30 pm       Dinner (Conference West)

8:30 pm                          Hospitality Room Opens (Genesee Suite)

                                                         *Sponsored by Liaison*         

   

Wednesday, June 11

7:30 am – 8:30 am       SUNYCAP Executive Board Breakfast (Conference West)

8:30 am – 12:00 pm     Enrollment Leaders Breakfast & Meeting (Conference West)

10:30 am                        Conference Registration Begins

11:00 am – 4:30 pm      Vendor Exhibit Area Open (Palm Court)

12:00 pm – 1:00 pm     Enrollment Leaders & SUNYCAP Executive Board Lunch (Conference West)

1:15 pm – 2:30 pm        Conference Opening Session (Event Center)

• Keynote Speaker: Dr. Donna Linderman, Senior Vice Chancellor for Student Success for the State University of New York

2:45 pm – 3:45 pm        Workshop Session #1

• Excel-lence in Enrollment: Building Forecasting Skills for Future Directors, David Loreto, Interim VP Enrollment Management, SUNY Buffalo State (Honeoye),
• Leveraging Slate to Onboard New Incoming Students, Paul Acosta, Director of Admissions, SUNY Cobleskill (Hemlock)
• Prioritizing Mental Health in the College Admissions Process, Mercedes Williamson, Admissions Counselor, SUNY FIT, Catherine Lavelle, Admissions Counselor, SUNY FIT (Canandaigua)

3:45 pm – 4:00 pm        Vendor Area Refreshment Break

4:00 pm – 5:00 pm        Workshop Session #2

• A View from the Other Side of the Desk: A facilitated conversation between high school counselors and college admissions professionals, Megan Sarkis, Associate Director of Admissions, SUNY Brockport; Various Rochester Area High School Counselors (Honeoye)
• Enabling Student Success with Conversation Intelligence Learnings from SUNY Dutchess, Jacob Evans, Director of Marketing, Mongoose (Hemlock)
• Work Smarter. Not Harder: Harnessing Slate for Predictive Enrollment, Neidy Hammer, CRM Solutions Architect, SUNY System Administration (Canandaigua)
• Engaging Gen Alpha: What Colleges Need to Know to Attract and Retain the Next Generation, Joe Consentino, Regional Director, Encoura (Cayuga)

5:15 pm – 6:15 pm        Informal Cocktail Reception (Event Center)

6:15 pm – 7:15 pm        Dinner Buffet (Event Center)

6:45 pm – 9:30pm       Yard Games & Axe Throwing Tournament (Court Yard next to Event Center)

9:30 pm                           Hospitality Room Opens (Genesee Suite)

                                                          *Sponsored by CollegeApp*

Thursday, June 12

7:00 am – 8:00 am         SUNYCAP 5k Run and Walk, benefiting Rochester Education Foundation (Hotel Lobby)

8:00 am – 9:00 pm        Breakfast (Event Center)

8:00 am – 10:00 am      Late Conference Registration (Hotel Lobby)

9:00 am – 3:00 pm        Vendor Exhibit Area Open (Palm Court)

9:00 am – 10:00 am      Workshop Session #3

• Precision Enrollment: Engaging Adult Learners with Smart Data, Tara Conrad, VP Community and technical Colleges, CollegeAPP, Brian Sondey, Associate Vice President for Enrollment and Student Success, Dutchess Community College, Christine Casalinuovo-Adams, Associate Vice President Enrollment Management, Monroe Community College, Debra Davis, Marketing Communications Marketing, Web & Social Media, Monroe Community College (Honeoye)
• The Student Journey Playbook: Engaging with Impact, Judson VanAnwerp, Assistant Director, Unibuddy (Hemlock)
• Student Ambassadors & Campus Visits, Lexi Taylor, Admissions Advisor, SUNY Delhi, Paige Crittela, Senior Admissions Advisor, SUNY Cortland (Canandaigua)
• Smart Money Moves: Financial Aid Coaching for College Success, Sylvia Mendez, Associate Director, Monroe Community College, David Wilkes, Financial Aid, Monroe Community College, Priscilla Parker, Financial Aid. Monroe Community College (Cayuga)

10:00 am – 10:15 am    Vendor Area Refreshment Break

10:15 am – 11:15 am     Workshop Session #4

• Overview for Recruiting and Serving Military, Veterans, and Their Family Members, Susan Dewan, Assistant Director for Military and Veteran Recruitment, SUNY System Administration (Hemlock)
• Leveraging Motivation Science & Social Media for Student Success, Sammy Marcus, Director, Account Executive, Motimatic (Honeoye)
• All the World’s a Stage- Recruitment Event Fundamentals and Success Strategies, Matthew Allen, Admissions Counselor, Finger Lakes Community College (Canandaigua)
• Simplify Your Scheduling: Let Slate Be Your Personal Assistant, Neidy Hammer, CRM Solutions Architect, SUNY System Administration (Cayuga)

11:30 am– 12:30 pm     Lunch (Event Center)

12:30 pm–1:20 pm        Featured Speaker: Karen Iglesia, PrimteTime585 (Event Center)

1:30 pm – 2:30 pm        Workshop Session #5

• University Centers Roundtable (Hemlock)
• University Colleges Roundtable (Honeoye)
• Technology Colleges Roundtable (Canandaigua)
• Community Colleges Roundtable (Cayuga)

3:00 pm – 5:00 pm       Explore Rochester          

5:30 pm–6:30 pm          Cocktail/Hors d’oeuvre Reception (Event Center)

7:00 pm – 8:30 pm       Annual Banquet, Awards Presentation & Charity Raffle for SUNYCAP Cares, Benefiting PrimeTime585 (Event Center)

8:30 pm –10:00 pm      SUNYCAP Dance Party/Photo Booth

9:30 pm                          Hospitality Room Opens (Genesee Suite)

                                                         

Friday, June 13

8:15 am – 10:15 am      Breakfast (Event Center)       

     

9:00 am – 10:30 am     Annual Business Meeting (Event Center)     

       

10:45 am – 11:45 am    Executive Board Meeting